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    Pete Howells

    Pete Howells

    Pete Howells is Technical Director at Positive ID Labels. Since joining in 2008, he has led the company's digital printing operations, in-house automation, and ISO 9001 quality management. A UMIST graduate with prior experience in civil aviation service delivery, Pete writes on labelling compliance, print technology, and the realities of running a UK label manufacturer.

  • barcode label printers
    Industry Guides | Label Design & Software | Thermal Printing | Tips & Tricks

    Barcode Label Printers: How To Choose The Right One

    ByPete Howells 13 August 202613 August 2026

    Barcode Label Printers: How To Choose The Right One Barcode label printers are integral to business success. A barcode that will not scan is worse than no barcode at all. It stops the picker, holds up the line, and turns a two second job into a five-minute one. Most of the time the fault is…

  • Environmental Policy

    Environmental Policy

    Energy Policy Positive ID Labelling Ltd aim to minimise our impact on the environment within the commercial interests and capabilities of the company.

    Read More Environmental PolicyContinue

  • removable labels - a price label being removed from a board game gift
    Industry Guides | Retail & Pricing Labels | Tips & Tricks

    Removable Labels: How To Choose The Right Solution For Your Business

    ByPete Howells 11 August 202630 July 2026

    Removable Labels: How To Choose The Right Solution For Your Business The residue a label leaves behind can be just as important as the label itself. Peel it off cleanly, and the product looks as good as new. Peel it off badly, and you’re left with sticky patches, torn surfaces, and an unhappy customer. Choosing…

  • Updating Nutridata Export File

    Updating Nutridata Export File

    Read More Updating Nutridata Export FileContinue

  • can labels and beer can labels sizes
    Food & Beverage Labels | Tips & Tricks

    Beverage Can Label Sizes

    ByPete Howells 6 August 202629 July 2026

    Beverage Can Label Sizes: A Guide to Labelling Beer, Cider and Soft Drinks Beverage cans requiring can labels have taken over the drinks aisle. They’re light, they chill fast, they’re durable, and they’re endlessly recyclable — so it’s no surprise that beer, cider and soft drinks have moved decisively onto aluminium. But “putting it in…

  • bin label sticker designs
    Labels | Recycling Labels

    Bin Label Stickers: How To Make Waste Sorting Clearer At Work

    ByPete Howells 4 August 202624 July 2026

    Bin Label Stickers: How To Make Waste Sorting Clearer At Work Bin label stickers solve this problem directly: Walk through most office kitchens or communal areas, and you will find at least one bin that has become a dumping ground for everything. Recyclables in the general waste. Food waste in the recycling. Batteries in the…

  • bakery label printers
    Compliance & Regulations | Labelling Compliance | Labels

    Bakery Label Printers: How To Reduce Errors During Busy Production Runs

    ByPete Howells 30 July 202623 July 2026

    Bakery Label Printers: How To Reduce Errors During Busy Production Runs Bakery label printers are integral to the smooth operation of your bakery. Five in the morning. The ovens are on, the first batches are coming out, and the labelling has to keep pace. Bread labelled with yesterday’s date. A gluten-free product incorrectly identified. A…

  • clear labels for jars
    Food & Beverage Labels | Industry Guides | Tips & Tricks

    Clear Labels For Jars: How To Create A Premium Product Appearance

    ByPete Howells 28 July 202624 July 2026

    Clear Labels For Jars: How To Create A Premium Product Appearance A label that disappears into the product packaging is one of the most effective design decisions a brand can make. Clear labels for jars create the impression that the contents are speaking for themselves, that the product is so good it needs nothing to…

  • short-run digital labels
    Case Studies | Food & Beverage Labels

    How Short-Run Digital Printing Saved the Weekend for Heritage Butchers

    ByPete Howells 24 July 202621 July 2026

    How Short-Run Digital Printing Saved the Weekend for Heritage Butchers Some problems arrive with a deadline attached. For Morgan at Heritage Butchers in Birkdale, the deadline was the weekend, and the weekend was nearly here. He had realised, too late for comfort, that the labels his products needed had not been ordered. No labels meant…

  • craft beer labelling
    Compliance & Regulations | Food & Beverage Labels | Labelling Compliance | Labels | Materials & Substrates

    Craft Beer Labelling: How To Balance Branding And Compliance

    ByPete Howells 23 July 202617 July 2026

    Craft Beer Labelling: How To Balance Branding And Compliance With the craft beer market growing significantly over the past decade, competition on the shelf has grown with it, so craft beer labelling is an important factor in growing your sales. A well-executed label does two jobs simultaneously: it tells the drinker what they’re holding and…

  • label printing equipment
    Industry Guides | Label Design & Software | Printer Setup & Troubleshooting | Thermal Printing

    Reliable Label Printing Equipment For Tight Production Schedules

    ByPete Howells 21 July 202617 July 2026

    Reliable Label Printing Equipment For Tight Production Schedules When production schedules are tight, label printing equipment becomes either your greatest asset or your worst bottleneck. A reliable machine for label printing keeps pace with production, maintains print quality under pressure, and prevents the cascading delays that happen when a label printer fails mid-shift. An unreliable…

  • jetrion 4900 digital labels printer
    Case Studies

    Hyperspeed Digital Labels

    ByPete Howells 17 July 202621 July 2026

    Hyperspeed Digital Labels – An urgent job completed in a couple of hours Short runs of digital labels have a range of benefits over flexographic labels. One of the benefits on our Jetrion 4900 is the lack of tooling needed to get the jobs done. In this instance, our customer Jim had an urgent labelling…

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    • Printed Labels
      • Food & Beverage
        • Bakery Labels
        • Beer Labels
        • Cider Labels
        • Deli Labels
        • Drinks Labels
        • Frozen Food Labels
        • Sandwich Labels
      • Healthcare
        • Supplement Labels
        • Vitamin Labels
      • Industrial & Safety
        • Asset Labels
        • Barcode Labels
        • Car Care Labels
        • Chemical Labels
      • Packaging
        • Courier Labels
        • Custom Private Labels
        • Security Labels
      • Retail
        • Price Correction Labels
        • Promotional Labels
        • Sale Labels
      • Speciality
        • Blockout Labels
        • Fluorescent Labels
        • Multipart Labels
        • Numbered Labels
        • Peel & Reveal Labels
        • Soluble Labels
        • Tactile Warning Labels
        • Tamper Evident Labels
        • Variable Data Labels
        • Waterproof Labels
    • Thermal Printing
      • Desktop Printers
      • Industrial Printers
      • Label Applicators
      • Print Heads
      • Printer Supplies
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      • Thermal Labels
        • Coloured Thermal Labels
        • Direct Thermal Labels
        • Thermal Transfer Labels
      • Printer Ribbons
    • Pricing Guns
      • 1 Line Pricing Guns
      • 2 Line Pricing Guns
      • 3 Line Pricing Guns
      • Alphanumeric Guns
      • Date Labelling Guns
      • Ink Rollers
      • Numbellers
      • Pricing Gun Labels
    • Labelling Solutions
      • EnLabel Software
      • Label Direct Software
      • Label Direct Training
      • Labeldata System
      • Natasha’s Law
      • Nutridata System
      • Nutrition Calculation
    • About Us
      • Resources
      • Technical Support
      • Artwork Guidelines
      • ISO 9001
      • Referrals
      • Our Team
      • UK Label Printer
      • Work With Us
      • Blog
    • Get Quote