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    Pete Howells

    Pete Howells

    Pete Howells is Technical Director at Positive ID Labels. Since joining in 2008, he has led the company's digital printing operations, in-house automation, and ISO 9001 quality management. A UMIST graduate with prior experience in civil aviation service delivery, Pete writes on labelling compliance, print technology, and the realities of running a UK label manufacturer.

  • depositi return scheme logos
    Industry Guides | Labelling Compliance

    Deposit Return Scheme Labels: What Happens to Old Stock?

    ByPete Howells 15 October 202616 October 2026

    The deposit return scheme starts 1 Oct 2027. What happens to drinks and labels made before launch, plus new barcodes, the DRS logo and key dates.

  • date labelling gun - open S10 and Swing S10 date labelling guns
    Industry Guides | Pricing Gun How-Tos | Pricing Guns | Tips & Tricks

    How To Load, Set and Troubleshoot a Date Labelling Gun

    ByPete Howells 13 October 202616 October 2026

    How To Load, Set and Troubleshoot a Date Labelling Gun A date labelling gun is one of the simplest tools in any food business, right up until it prints crooked, smudges, or jams halfway through a batch. Almost every fault has the same handful of causes, and none of them needs an engineer. The short…

  • registered barcodes on labels on a pallet
    Industry Guides | Compliance & Regulations | Tips & Tricks

    Registered Barcode or Your Own? When You Need To Buy One

    ByPete Howells 8 October 20267 October 2026

    Registered Barcode or Your Own? When You Need To Buy One A registered barcode is not always necessary, and knowing when you need one saves both money and a great deal of trouble. The answer depends entirely on where the product will be scanned. The short answer. If the product only ever gets scanned inside…

  • AI label Design Guide
    Tips & Tricks | Industry Guides | Labelling Compliance | Labels

    AI Label Design: How To Get a Usable Concept From ChatGPT

    ByPete Howells 6 October 20266 October 2026

    AI Label Design: How To Get a Usable Concept From ChatGPT AI label design has gone from novelty to genuinely useful in the recent months of 2026. You can now describe a label in plain English and get back something that looks like a finished product. That is a huge opportunity, but it is also…

  • drinks label design
    Compliance & Regulations | Food & Beverage Labels | Industry Guides | Tips & Tricks

    Drinks Label Design: What Makes a Bottle Get Picked Up

    ByPete Howells 1 October 202616 October 2026

    Drinks Label Design: What Makes a Bottle Get Picked Up Good drinks label design has about three seconds to work. That is roughly how long a shopper spends scanning a shelf before their hand moves, and in that time your label has to do the entire job of persuasion. The short answer to what makes…

  • retail price labelling
    Industry Guides | Tips & Tricks

    Retail Price Labelling: How To Keep Product Pricing Clear And Consistent

    ByPete Howells 29 September 20262 October 2026

    Retail Price Labelling: How To Keep Product Pricing Clear And Consistent Inconsistent retail price labelling causes real problems on the shop floor. A customer who picks up a product expecting one price and finds a different one at the till is not a happy customer. Clear, consistent retail price labelling is not a back-office detail;…

  • how much do labels cost
    Industry Guides | Labels

    How Much Do Labels Cost?

    ByPete Howells 24 September 202616 September 2026

    How Much Do Labels Cost? How much do labels cost is a complex question. It is easy to think it is just the material but there are loads of other factors that influence how much labels cost. In simple terms, it’s not simple. How Much Do Labels Cost: Units The first thing to grasp is…

  • label printer running costs
    Industry Guides | Thermal Printing | Tips & Tricks

    Label Printer Running Costs: What You Actually Pay Per Label

    ByPete Howells 22 September 202616 October 2026

    Label Printer Running Costs: What You Actually Pay Per Label Label printer running costs rarely appear in the buying decision, which is odd, because over five years they dwarf the purchase price. A printer that costs a few hundred pounds can quietly consume several thousand in consumables and parts. The short answer: for most businesses,…

  • retail for barcode label examples
    Industry Guides | Compliance & Regulations | Thermal Printing | Tips & Tricks

    How To Get a Barcode For Retail: GS1, EAN-13 and What It Costs

    ByPete Howells 17 September 202616 October 2026

    How To Get a Barcode For Retail: GS1, EAN-13 and What It Costs Getting a barcode for retail is the step that catches out most new product launches. You have the product, you have the packaging, and then a buyer asks for your GTIN, and you discover barcodes are not something you simply print. The…

  • peel and reveal labels
    Industry Guides | Industrial & Safety Labels | Labelling Compliance | Medical & Healthcare Labels | Tips & Tricks

    Peel and Reveal Labels: When You Need One and What They Cost

    ByPete Howells 15 September 202610 September 2026

    Peel and Reveal Labels: When You Need One and What They Cost Peel and reveal labels solve a specific problem: you have more information to display than the pack has room for. Rather than shrinking the text until nobody can read it, you add a second printed surface underneath the first. The short answer on…

  • desktop label printers versus industiral label printers - a selection of TSC label printers
    Industry Guides | Food & Beverage Labels | Labels | Thermal Printing | Tips & Tricks

    Desktop Label Printers vs Industrial Label Printers

    ByPete Howells 10 September 202610 September 2026

    Desktop Label Printers vs Industrial: Which Do You Actually Need Choosing between desktop label printers and industrial label printers usually comes down to one number: how many labels you print in a day. Get it wrong in either direction and it costs you, either in a printer that wears out early or in capacity you…

  • Food Labelling Database Tips & Tricks

    Food Labelling Database Tips & Tricks Getting your food labelling right is important to help customers read and understand the product they are buying. This guide is aimed at food...

    Read More Food Labelling Database Tips & TricksContinue

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    • Printed Labels
      • Food & Beverage
        • Bakery Labels
        • Beer Labels
        • Cider Labels
        • Deli Labels
        • Drinks Labels
        • Frozen Food Labels
        • Sandwich Labels
      • Healthcare
        • Supplement Labels
        • Vitamin Labels
      • Industrial & Safety
        • Asset Labels
        • Barcode Labels
        • Car Care Labels
        • Chemical Labels
      • Packaging
        • Courier Labels
        • Custom Private Labels
        • Security Labels
      • Retail
        • Price Correction Labels
        • Promotional Labels
        • Sale Labels
      • Speciality
        • Blockout Labels
        • Fluorescent Labels
        • Multipart Labels
        • Numbered Labels
        • Peel & Reveal Labels
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    • Labelling Solutions
      • EnLabel Software
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      • Nutrition Calculation
    • About Us
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      • Referrals
      • Our Team
      • UK Label Printer
      • Work With Us
      • Blog
    • Get Quote