Team Members
The senior management team members:
Positive ID Labels is run by team members constituting four key directors who co-own the company after a management buyout in August 2022.
Mark Hurst – Sales Director

Mark joined the company in 1999 as a salesman. Having achieved a degree from Southampton University, he used his expertise to grow the sales base of the company and now manages well over half a million pounds worth of accounts. Appointed as Sales Director in 2010, he lead the marketing strategy for the advent of the digital press and helped grow the digital business from nothing to over £300k per year.
Managing the sales team, the company now exceeds £2.2 million in sales of which a third is digital labels using our Screen, Xeikon or Jetrion digital presses. Mark is an account manager with a portfolio of customers.
Danny Carr -Production Director

Danny has been a printer his entire working life. He joined the company with the purchase of our first proper printing press in 2005. From there he has shared his wealth of production experience with the team and ensures day to day manufacturing runs smoothly.
Our operating practices and procedures are managed on a daily basis by Danny and he provides invaluable input into day to day operations of the business and getting orders out of the door.
Pete Howells – Technical Director

A graduate from UMIST with over a decade of experience in the aviation industry, Pete joined the company as a freelancer in 2008. Initially working part-time on a number of small projects, he has become an integral part of the management team using his knowledge of HR, planning and IT to help drive the company’s procedures. Pete provides technical support to customers and develops systems both as products and for internal operations.
He oversees contractual and legal matters and spearheads our continuous improvement and ISO 9001 Quality Management. Pete oversees all technical matters relating to the digital printing operations. He has helped us exploit available technology and produced a wide range of systems and procedures to help improve quality and performance to better serve our customers.
Helen Dennis – Commercial Director

Responsible for the commercial matters for the business, Helen ensures the smooth running of the business from day to day with respect to our suppliers as well as managing a third of our sales.
Joining in 2011 from British Car Auctions, Helen worked with the management team to overhaul many of the internal procedures and professionalise our working practices. Helen is an account manager with a portfolio of customers.
We’ve had a great experience working with this supplier, especially with Natalie - she is always very responsive, professional, and friendly. The pricing is highly competitive and the sales service has been excellent from start to finish. If I could offer one suggestion, it would be to improve the account and invoice management process. It would be really helpful if there were a system for clients to easily track their past orders and invoices in one place. Overall, very pleased with the service and look forward to continuing our collaboration.
Absolutely brilliant service from start to finish. The team are brilliant and the product was excellent quality and exactly what I wanted. Natalie is amazing as are her colleagues. Will definitely be a returning customer. Thank you
Ive used Positive ID Labelling Ltd for all our egg box labels for many years now. Natalie is always above and beyond helpful and the service is exceptionally fast and efficient.
I inadvertently ordered the incorrect label guns which was quickly sorted by Natalie. She was excellent, customer service at its best! Thank you once again
Sales Team, Delivery & Studio
Natalie Jackson – Account Manager
Lucie Weston – Sales Administrator
Ulrika Harrison – Graphic Designer
Carol Betteridge – Despatch Manager
Accounts:
Mandy Lines – Accounts Payable
Michelle Macleode – Accounts Receivable
