Worldwide Label News – Customised Oreo Packaging
For the US Holiday season, Oreo are allowing customers to customise their own packaging online or on their mobile. Consumers can add colour, graphics and the recipients name. Each custom label is printed using a HP Indigo WS6800 digital label press. This follows in the footsteps of the customised Coca-Cola labels and could possibly influence other brands to follow suit.
Each custom Colorfilled pack is priced at $10 — with $5 nationwide shipping for each order — and while the ways you can colour are limitless, the packs are not, and they’re only available while supplies last.
The campaign is “ the first step in a larger e-commerce and customization strategy.” The company is working toward growing it’s e-commerce revenue to $1 billion by 2020.
Positive ID Labells obviously thrives on providing labels for our customers. All of our labelling systems are supported by our own labelling manufacturing capability, ranging from as few as 5,000 to as many as 5,000,000 labels… and all at competitive prices.
To find out more information don’t hesitate to contact us via our telephone number or the contact form below.
Call us on 01332 864895.
We can design, print and deliver your labels within 1 week of your order, so you can ensure you products look amazing as quickly as possible.
Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.
We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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