Alcoholic beverage brand Rémy Martin has worked with Selinko to create the worlds first connected bottle tag.
This tag includes a high-security NFC chip, combined with asymmetric encryption and detects the opening of the bottle and also remains active afterwards.
The technology has been created by Selinko and is used to detect previously unopened bottles and also to allow the consumer to stay in contact with the brand in the future.
The connection is done via an Android smartphone app which when tapped on the top of the bottle, displays if the bottle is genuine or has been resealed. Once the bottle is opened, the NFC integrated tag will emit a different signal, indicating the change from ‘sealed’ to ‘opened’.
The consumer is also eligible to earn points towards the Rémy Martin engagement program when tapping the bottle again. The security of the technology is the same level as electronic passports or bankcards. It will be used to communicate with customers regarding rewards, events, special offers etc.
The connected bottle will be available in China later this year.
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Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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