Shazza’s Baps is the affectionately named butty waggon on the Castle Lane industrial estate. Offering a range of fayre including sandwiches, baps, hot meals and soups, Sharon has built up her reputation for good food and the business has grown on the back of this quality. As with any good business, branding is important and Sharon needed cafe labels to improve the look and feel of her delivered orders.
In the run up to Christmas, Sharon found herself with a glut of orders for breakfasts and lunches around the industrial estate. Businesses surrounding Melbourne also place orders and it is normal for platters to be made up for employees in the run-up to Christmas. This additional trade gave her the idea of improving the packaging on take-away goods and will hopefully help future sales growth.
Positive ID staff are loyal customers and frequently buy from the butty waggon for breakfasts and lunches, however, as Christmas approached, John Mayers our MD decided to treat us all to a breakfast bap on the company on the last day before Christmas. It provided an opportunity for a gift swap with Positive ID supplying cafe labels for Sharon and her providing tasty baps for us!
Sharon supplied us with some artwork and asked for us to add her phone number and a call to action for people to phone in their orders to her. We prioritised the job so we could ensure Sharon had her cafe labels in time to put them on all her orders. All sides were happy as Sharon got her labels but more importantly, we got our bacon sandwiches.
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Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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