Avian flu egg labels have meant a surge in business in a very small and short-lived niche. The surge in business meant James Robeson, a special correspondent of the BBC, came to see how we were coping with the production of millions of bird flu for free-range egg labels. Thankfully, they left out the bloopers!
This is the show that went out on Sunday 5th March at around 6pm and 10pm.
Copyright BBC 2017
Positive ID Labelling has seen a surge in label orders as a result of the regulations surrounding the avian flu outbreak.
Birds have been placed under a DEFRA order enforcing their bio-security. Birds have been housed to keep them away from wild birds which may be carrying avian flu. Under EU regulations, birds housed inside for 12 weeks or longer cannot be classed as free-range and their eggs or meat cannot be marketed as free-range.
As a compromise, special avian flu egg labels have been mandated to be placed on stock ‘free-range’ labels. The idea is that consumers will be made aware of the fact that the hens have been housed for their welfare.
Given the situation, it is probable that consumers would prefer hens be housed for their well-being rather than risk catching avian flu and haveing enormous flocks slaughtered.
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Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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