Constantia Flexibles have brought a new beverage brand to life with new multi-sensory labels. The labels alter with varying temperature.
The labels, produced by Constantia Flexibles Labels Division, include a front label that features the brand’s signature mask with a tactile ink as well as black light inks to enhance the consumer’s experience. The back label incorporates a thermochromic ink which changes color in response to temperature variation. At room temperature the labels feature blue agave leaves, but when cold the design transforms and eyes are revealed.
Oculto, meaning ‘hidden’ or ‘waiting to be found’, was launched on Friday the 13th, an unlucky day in some parts of the world, and encapsulates mystery and intrigue, according to Jorn Socquet, vice president of marketing at Anheuser-Busch InBev.
This innovative design could be the first of many, with other advances occuring such as Linerless Labels. The labelling industry is becoming more and more exciting and here at Positive ID Labels we will continue to provide you with frequent updates from the labelling world.
Positive ID Labels obviously thrives on providing labels for our customers. All of our labelling systems are supported by our own labelling manufacturing capability, ranging from as few as 5,000 to as many as 5,000,000 labels… and all at competitive prices.
If you would like Positive ID Labels to create a labelling solution for your labelling problems, then don’t hesitate to:
We design, print and package your labels within 1 week of your order, so you can ensure you products look amazing as quickly as possible.
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Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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